THE MARKETER/VOLUNTEER – Able to speak, listen

THE MARKETER/VOLUNTEER – Able to speak, listen

Michelle Moore Allen

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Michelle Moore Allen is one of those people who seems to jump into action wherever she lands.

Within weeks of moving to Kennebunk with her new husband in 2011, she was a volunteer “ambassador” for the Kennebunk-Kennebunkport-Arundel Chamber of Commerce. Two years later, just this past September, she was elected to the chamber’s board.

“It didn’t take me long to get involved in Kennebunk once I got here,” she said.

She grew up in Addison, a Washington County town about 30 miles south of Machias. She attended Roger Williams University in Rhode Island and graduated with a degree in marketing and communications.

She went to work as a part-time marketing assistant for Bar Harbor Bank and Trust right out of college, then took a job with the former Union Trust in Ellsworth before traveling south to Portland in 2007. Within a month of arriving in southern Maine, she found a job as marketing director for Bath Fitter of Maine.

When she started at Bath Fitter, she said, the company was going to fewer than 10 trade shows and conferences a year. Now, she said, “we are doing over 100 events a year.”

She is married to Kevin Allen, owner of Ambedextrous Inc., a landscaping company that he founded in 2005. It wasn’t long after they started dating in 2009 before she was helping him with his marketing.

“He didn’t have a great hold on marketing,“ she said.

Even before they were married, Allen volunteered to help out with the American Diabetes Association’s Tour de Cure in Kennebunk, and has chaired that committee for three years. Kevin Allen is diabetic.

Through her work with Bath Fitter and Ambedextrous, Inc., she became involved with the Maine Innkeepers Association and the Maine Apartment Association. Bath Fitter is a member of both organizations.

Over time, she has become an advocate for the businesses that comprise the service sector of Maine’s economy. Living as she does in the heart of southern Maine tourism, she feels the year-round businesses that don’t cater to tourists could use a boost from the local chamber of commerce.

She has a number of ideas about how to do that. Those include offering discounted memberships to small businesses, a chamber-sponsored silent auction for service-sector companies, or perhaps a mid-winter business expo, “something in the off-season that brings all three towns together that is a draw for local people once the tourists are gone.”

She describes herself as a listener.

“I think everybody has a story to tell. We’re all good at talking about our own stories and not really listening. Not everyone is as vocal as I am. Because I am vocal, I’m willing to speak to issues that I hear from other people,” she says.

Michelle Moore Allen

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