Prime women strong presence at Making Strides

Prime women strong presence at Making Strides

Employees of the Prime Motor Group in Saco rallied together for a great cause in October, as they raised more than $10,000 during the Making Strides Against Breast Cancer walk, sponsored by the American Cancer Society.

The goal of the walk was to help create a world “with more birthdays and less breast cancer.” There was a lot of energy and a sea of pink T-shirts in Portland’s Monument Square as the start of the event approached. Singer/songwriters performed, getting the crowd revved up for the big walk, a conga line of dancers snaked its way through the big crowd, and several speakers told personal tales of survival, perseverance and hope.

“We always get great participation from the folks who work at all the Prime dealerships,” said Kathy Prior, who helps train new employees for the Prime Motor Group. “Ira Rosenberg, the owner, and his wife Judy are very strong supporters of this cause. They have instilled an amazing charitable culture among everyone who works here.”

The company gave a 100 percent effort to make sure the event was a big success. For starters, Rosenberg and Prime bought a 1964 Ford fire truck from the Owls Head Transportation Museum. They spruced it up and brought it to Portland to create a festive atmosphere and lead the way for the walkers.

For several weeks leading up to the event, Prime employees got into the spirit of the day. They emailed fellow employees, took pledges, put up pink ribbons, banners and balloons, put pink pumpkins out at all the dealerships, handed out pink wristbands and ribbon pins, and collected donations at all the service desks.

Management got into the act, too, putting up a special Facebook page to support the event, launching a “Wear Your Favorite Sports Team Shirt To Work Day,” and handing out T-shirts to walkers and guests on Sunday. The employee who raised the most money for the Making Strides walk got a paid day off.

All the Making Strides walks helped the American Cancer Society. For more information, visit The organization raises money for a variety of educational resources and tools, it supports cancer research, and it provides support systems for patients and families dealing with and recovering from breast cancer. The American Cancer Society is a big supporter of early detection, which significantly increases survival and recovery, outcomes Rosenberg and Prime heartily endorse.

Prime Motor Group employees, from left, Kimberly Rollins, Kathy
Prior, Tracie O’Keefe and Berto Arroyo, spearheaded an enthusiastic
effort to make this year’s Making Strides Against Breast Cancer
walks a big success.

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