40s: ‘If I have to think about it, it’s too much’

40s: ‘If I have to think about it, it’s too much’

The fashion world is frenetic and fast-paced – “one day you’re in, and the next day you’re out,” as the sayonara line goes on the reality show “Project Runway.”

But, as lifetime fashionista Margaret Logan advises, “step lightly” in that hectic world of trends and fads.

“It’s better to create your own style and have fun with that,” said the 45-year-old Scarborough freelance writer, style consultant and stay-at-home mom. “It’s more authentic.”

She’s blazed her own style path over the past several decades as she’s traveled as a music writer, worked for the boutique Helene M. in Portland, served as a style editor of “207” on WCSH6, and penned her own style blogs. And through the years, she’s found inspiration in such music and style icons as Mick Jagger and Keith Richards, Audrey Hepburn, Doris Day and Diane von Furstenberg.

From the start, though, she was most influenced by her mother, Connie, who she called “the ultimate role model in style and substance,” with an effortless look that she had fun with, but didn’t take too seriously.

“She really helped me to cultivate my eye,” said Logan, “and truly understand the difference between style and fashion or trends.”

Some key advice she abides by and passes on: Never underestimate the importance of a good tailor; invest in footwear and a classic handbag; and know what is flattering on your body in terms of cut, style, and silhouette, “and stick to it, regardless of trend,” she said.

As for her own style: “Simple, simple, simple,” she said. “It’s my mantra and my uniform, really.”

For instance, she’s a “big fan” of monochromatic, which, she said, “elongates, simplifies and flatters.”

So if you catch her on a regular day, you’ll likely see her in a black cashmere sweater or top, black trousers or jeans, and accessorized with Portia pearls and flats. (She loves a “pop” of color, too, though, usually in the way of a hot pink cashmere wrap.)

And for a night out? There’s a quintessential little black dress with “head-turning” heels.

In the winter, meanwhile, it’s about looking good in a nice coat, a colorful wrap, dark cashmere, and a classic pair of Bean boots or stylish wellies, she said.

This sort of ease applies to her hair and makeup, as well – it’s about investing in a good, maintenance-free haircut, she said (if it requires more than one quick brush a day, it’s not for her), and a short daily regimen of mascara, eyeliner, lipstick and sunscreen.

As for accessories? Again, simple: pearls, a nice handbag, and a “jazzy” pair of shoes. And she can’t ever leave the house without lipstick and a dab of Chanel perfume.

Ultimately, she said, “If I have to think about it, it’s too much.”

Seek out more of Margaret Logan’s fashion advice at ?http://margaretlogan.squarespace.com/ ?or http://margaretlogan.com/blog/.

Margaret Logan

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